Style is all about fit. But how does a "Zara's Tailored Fit Medium" size up to "J.Crew's Slim Fit Medium?"
According to Goldman Sach's 2012 report, the online e-commerce market is growing at 19% to $1 Trillion by 2013. The driving factor behind the growth is online fashion sales, which is the fastest growing sector. Unfortunately, while sales have increased, the way retailers sell and consumers buy fashion products haven't changed much in the last decade. A simple "size M" indication is not enough. Furthermore, most people do not know what looks good on their body. Professional stylists uses various visual factors in styling someone. This includes body proportions, body type, visual aspects and personal styling prferences. If consumers don't know what looks good on them, they are shopping blind. Improfit fit (size) and unsatisfactory styling are the driving factors in causing merchandise returns - which costs fashion brands and retailers millions of dollars in lost revenue while also causing significant inconvenience to the shoppers. Well, Stylled is about to change all of that!